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Early Stage Startup


Creating services from motion data


Elevator Pitch

MotionTag creates services from motion data under a software license for use cases like market research, be-in/be-out smartphone ticketing, smart travel assistance and location- and context-sensitive marketing. We use machine learning to analyze smartphone sensor data in a battery efficient way. Through our algorithms we reliably identify where, when and how users travel. We detect passively, fully automatically and in near real-time 9 different transport types. Currently working in Europe but can be easily applied globally.


MotionTag makes mobility easy to understand. Under a software as a service license model the MotionTag technology can be shipped in any kind of existing smartphone app with just a few lines of code (i.e. as an SDK). Alternatively, MotionTag provides easy-to-use white label apps. Customers like e.g. transport operators, mobility providers, fleet managers, market researchers and infrastructure planners receive immediate insights through a web-based dashboard. It literally answers their question “What drives my customers?” and results in holistic, continuous and personal customer profiles. The mobility data generated by MotionTag is used for strategic planning, transport modeling, controlling & statistics, live monitoring and marketing. With autonomous cars and the Internet of things becoming a reality, multimodal transportation will become more agile. MotionTag enables our customers to react to changing demands in real-time and to shift towards a demand driven transport strategy. In the future we will enable new seamless travelling services basing on the MotionTag technology. We will enable be-in/be- out smartphone ticket solutions and smart travel assistance (routing based on behavior). Our technology is applicable to almost every country in Europe, North America, and Asia.

Why we are ecofriendly

Our goal is to provide a technology that enables decision makers to identify, analyze and monitor transport services in a straightforward way, ultimately helping these individuals evaluate mobility services in an informed and climate-conscious way. On both a personal and commercial level, this technology enables clarifying the precise relationships between different mobility patterns and environmental impact/climate change, enabling all who use it to make intelligent decisions about how they approach future mobility choices. We follow the motto: “Climate change mitigation through information”.
Our MotionTag showcase app, which will be released end of April 16, rewards environmentally sound transport types through interesting statistics and lets users compensate transport related emissions.
With future services like be-in/be-out smartphone ticketing will make the access to public transport way easier and therefore promote non private car rides.

Latest News

We were selected to participate in stage 3 of the Climate KIC Accelerator program.


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Version History

2016-04-05 11:32:31 - changed headquarter to 'MotionTag UG (haftungsbeschränkt) Green Garage Torgauer Straße 12-15 10829 Berlin'

2016-04-05 11:32:06 - changed contact to 'Stephan Leppler stephan.leppler@motion-tag.com'

2016-04-05 11:28:53 - changed tagline to 'Creating services from motion data'

2016-04-05 11:28:27 - changed grantsraised to '125 K €'

2016-04-05 11:28:26 - changed fundraising to '600 K €'



600 K €

Grants Raised

125 K €

Country of Origin



November 2015




Stephan Leppler - Co-Founder & CEO (unconfirmed)

Florian Stock - Co-Founder & CTO
Wolfhard Fehre - Data Analyst
Arik Braun - Data Analyst
Fabien Sauthier - Finance
Tilmann Singer - Developer
Sebastian Vogelsang - Developer

Contact Person

Stephan Leppler


MotionTag UG (haftungsbeschränkt)
Green Garage
Torgauer Straße 12-15
10829 Berlin