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PiggyBaggy

Early Stage Startup





Tagline

Sustainable crowdsourced delivery service for daily use with neighbors



Elevator Pitch

Piggybaggy is a social delivery service, designed to be sustainable and complementary to incumbent retail and logistics partners, and aligned with the goals of public authorities and local communities.

Product

PiggyBaggy is a crowdsourced delivery solution where retail customers visiting a store or pick-up point will also pick up and deliver the online orders of people in the same neighborhood or along their home route. In contrast to competition, the service is complementary to the operations of incumbent retailers and logistics providers, who pay a 1-2 € subsidy (validated). The prototype has been successfully trialed with Kesko, the 2nd largest retail chain in Finland.

The solution addresses the global trend of increasing logistics costs which limit on-line sales growth. It is by design more sustainable and win-win vs. emerging competition from US-based business models of Uber, Wal-Mart, Amazon, etc.
For consumers, it save time, money and the environment. For channel partners it saves 50% in last-mile delivery costs.

Delivery availability and driver network is developed bottom-up (B2C) while integration with partner frequent deliveries is done top-down (B2B2C).


Why we are ecofriendly

PiggyBaggy pursues energy efficiency with a high bang-for-buck ratio by helping consumers to radically optimize their consumption behaviors, instead of targeting slower incremental improvements in equipment or industry processes with associated investments in processes, vehicle fleets or infrastructure.

The road transport sector is over 95% dependent on oil as the primary energy source, and the annual efficiency improvement of the over 1 billion combustion engines is in the single digits (and even then at a huge replacement cost). In comparison, the efficiency improvement of getting daily groceries or parcels delivered by a neighbor is 50% for the specific route. The target is to replace 10% of store visits (=1.7% of driving), which equals 1% of oil consumption or 3.1 TJ and 0.23 Mt CO2 annually.

Of course, the solution also works with and boosts any efficiency improvements in vehicles (e.g. e-mobility), or modality changes (e.g. bicycles). The local community hubs further facilitate more efficient local logistics including recycling of pre-owned items (circular economy) and socially inclusive crowdsourced local services.

Latest News

We have over the Summer performed a successful trial of delivering shopping baskets consisting of groceries and daily necessities in partnership with the online store of Kesko, the 2nd largest retail chain in Finland.

We have also made a consumer survey over the Summer in Finland, showing that 70% of respondents were willing to participate as transporters, and 80% wanted the retailers to allow them to do so.

We have been recently nominated as a finalist for the 2015 Nordic Council Nature and Environment prize, a finalist for the 2015 Paris E-commerce Awards in the category "logistics", and a finalist for the 2015 Bully Awards.

We are in deep collaboration with the Finnish transport authorities, who want to use the new government's "big bang" regulatory overhaul as an example at the EU level.

Based on our industry discussions, we have validated the business case for offering our social delivery service as a complementary solution for large corporate incumbents in both the retail and logistics sectors. These partners would prefer a more mature and scalable solution in order to allow integration with their brand and user experience. For developing the necessary technology features and market capabilities, we have identified the need for a 2 million Euro development project. We are convinced that this is eligible for 70% grant funding from the EU Horizon 2020 SME instrument, which should give a nice leverage for the participating investors.

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Version History

2015-09-21 13:47:47 - changed fundraising to '600 k€'

2015-09-21 13:45:23 - changed productpitch to 'PiggyBaggy is a crowdsourced delivery solution where retail customers visiting a store or pick-up point will also...'

2015-09-21 13:44:59 - changed customers to 'Corporations: Kesko, SRV Companies: Herttoniemi Food co-op, Uudenmaa recycling center, EkoRent e-vehicle rental,...'

2015-09-21 13:38:35 - changed revenues2013 to '3000'

2015-09-21 13:37:42 - changed revenues2014 to '71000€'



Website


Revenues

2014:
71000€

Fundraising

600 k€

Capital Raised

100 k€

Grants Raised

180 k€

Employees

6

Investors

Founders and employees

Customers

Corporations: Kesko, SRV
Companies: Herttoniemi Food co-op, Uudenmaa recycling center, EkoRent e-vehicle rental, Bravioz
Cities: Helsinki, Jyväskylä, Lahti
Public authorities: Ministry of Transport and Communications, Finnish Social Insurance Institution, Finnish Transport Security Agency




Awards

Finalist for the 2015 Nordic Council Nature and Environment prize.
Finalist for the 2015 Paris E-commerce Awards in the category "logistics".
Finalist for the 2015 Bully Awards.


Country of Origin

Finland

Founded

2011

Twitter


Facebook


Team

Heikki Waris - COO (unconfirmed)

Harri Paloheimo, CEO
Gerard Bosch, CTO
Henni Ahvenlampi, CMO
Timo Rüppell, Lead SW Developer
Michel Gillet, Lead HW Developer

Contact Person

heikki.waris@piggybaggy.com

Headquarter

Espoo, Finland